Lone Ranger Goes Boom! To Tune Of $150 Million Loss

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*Rabble Rabble* YA! Having Depp play an indian, super rascist! *Rabble Rabble*

Come on now people, it wasn't racism that got Depp the role, it was Depp being Depp that got him that role. Should an actual indian gotten the role? I'd say so, but lets go easy with the knee-jerk reaction to call it white-washing. If some nobody played that role, maybe, but that's Johnny Depp.

Karloff:

"Everything was perfect on paper," says Disney exec.

Pffffft hahahahahahahahahahahaha

Johnny Depp good on paper

Hahahahahahaha

Number one problem is trying to sell a niche movie to the world. Most people outside USA dont give a shit about lone ranger, or more to the point, cowboys in general. Very bad idea to make a big budget cow boy movie. They should of just made it low budget and told a good story and it would have made money instead of spending $175 million to sell it to the world that dont care.

Like computer games, you cant just throw a ton of cash and famous actors at it and expect it to sell.

Launching it against Monsters University couldn't have helped. I can't believe they didn't realize they'd be cannibalizing their own sales by competing with another (better) movie from the same company.

P.S. Thanks

Release average summer movie between MAN OF STEEL and PACIFIC RIM

Be shocked when it tanks

Disney please.

synobal:
"Everything was perfect on paper" says the disney exce that was in charge of the committee over seeing the development of the movie.

Seriously I felt like this entire movie was done by the numbers, like one of those old pain by numbers pages.

Also Pirates of the Caribbean 5? I've still not watched 2, 3, and 4!

That line sums up the problem really, the movie was made 'on paper', by the numbers, it was simply a product to be sold not a story to be told and they got what they deserve. Disney needs to be slapped over the back of the head from time to time.

synobal:
"Everything was perfect on paper" says the disney exce that was in charge of the committee over seeing the development of the movie.

Seriously I felt like this entire movie was done by the numbers, like one of those old pain by numbers pages.

Also Pirates of the Caribbean 5? I've still not watched 2, 3, and 4!

God am I with you there, the series really needs to just end! Also I think you meant "paint by numbers" but given the film in question pain may have been more apt.

aPod:
*Rabble Rabble* YA! Having Depp play an indian, super rascist! *Rabble Rabble*

Come on now people, it wasn't racism that got Depp the role, it was Depp being Depp that got him that role. Should an actual indian gotten the role? I'd say so, but lets go easy with the knee-jerk reaction to call it white-washing. If some nobody played that role, maybe, but that's Johnny Depp.

This is the problem with the world, it only works for white actors, never any other. Look at Idris playing the part of a norse god in Thor. The black actor in Kane and Lynch playing the character that was a white red neck. The black actor in Dare Devil who played Kingpin, who is white in the comics.

They always say the best actor got the role, fair enough. But this whole "white washing" thing only seems to count when its a white actor playing another character of colour. But it never seems to be the case when its the other way round.

As for Depp, totally sick of him now in movies. We need new actors to be given a chance in these big budget movies. An atleast the companies would not be paying $20 million just for the actor.

I remember seeing the trailer for this movie when I was at the movies a month or so ago, and thinking to myself, 'god that looks just awful, and so boring.'

A dull brown-gray setting, dull characters, and what seemed like an excuse to put Johnny Depp in a movie (not even going to touch the Red-face debacle). Not sure why Disney thought this was going to fly.

As for Pirates 5, hopefully Disney will realize you can't just build a movie around Johnny Depp and expect it to make money - it just barely broke even from what I've read. Anyway, you've got to have other interesting characters, and a fun setting to make it a success.

And you can be sure Disney's soltution to this will be to sink even more money in the next nostalgia grab or quirky Depp vehicle. You think they would've learned their lesson with John Carter.

Anyway, nice to see shit getting treated like shit.

Considering the MovieBob review I'm not surprised

I for one have tired of movies that seem to revolve completely around Depp making funny faces and being silly. The last Pirates of the Caribbean movie is a great example of this.

Plus, white guy playing indian - just... no - this is bordering The Last Airbender levels of bad racial miscasting

Can't say I'm surprised.

The very concept of the film left a bad taste in my mouth when I first heard about it. I knew it'd just be Pirates in the Old West. Thanks for proving me right yet again, world.

Chessrook44:
When they said "Everything looked perfect on paper" I was left thinking of this clip...

Couldn't have said it better.

"But the chart says!"

Or... you know... maybe it was just a crappy movie?

Can we get this tagged "hubris"?

lacktheknack:
Yeaaaaaaaaah. I wonder what they'll pin the blame on now. Nostalgia Chick's review of The Host makes it more depressing, because she points out that they INVARIABLY blame the wrong thing (she's absolutely sure that execs will blame the failure of The Host on the fact that it's sci-fi with a female lead).

Small consolation ... the hunger games sequel is almost certainly going to be a success, so everyone will ignore them.

Unfortunately that just means they will try to force more hunger game elements into plots utterly unsuited for it.

Legion:

CriticalMiss:

And does it really cost $175 million to market a film? That's more than half of the budget to actually make it!

The funniest part of reading that for me was that I wasn't even aware of it's existence until I saw Moviebob had done an article on it. Even now I know about it, I still know absolutely nothing about what it is except a Western of some kind with Johnny Depp.

So their marketing money was clearly well spent.

Ya, same here. I had never heard of the movie until every critic was giving it shit reviews. I probably would've gone to see it because I love Depp and I love Westerns. Yet I saw lots of Despicable Me 2 trailers.

The marketing team must have gotten confused on whether to market Depp to teenage girls or market it being a Western to old people.

Chessrook44:
When they said "Everything looked perfect on paper" I was left thinking of this clip...

And I had "Square root of 912.04 is 30.2... It all seemed harmless..." :)

SonOfVoorhees:

aPod:
*Rabble Rabble* YA! Having Depp play an indian, super rascist! *Rabble Rabble*

Come on now people, it wasn't racism that got Depp the role, it was Depp being Depp that got him that role. Should an actual indian gotten the role? I'd say so, but lets go easy with the knee-jerk reaction to call it white-washing. If some nobody played that role, maybe, but that's Johnny Depp.

This is the problem with the world, it only works for white actors, never any other. Look at Idris playing the part of a norse god in Thor. The black actor in Kane and Lynch playing the character that was a white red neck. The black actor in Dare Devil who played Kingpin, who is white in the comics.

They always say the best actor got the role, fair enough. But this whole "white washing" thing only seems to count when its a white actor playing another character of colour. But it never seems to be the case when its the other way round.

As for Depp, totally sick of him now in movies. We need new actors to be given a chance in these big budget movies. An atleast the companies would not be paying $20 million just for the actor.

Because no-names sell movies... right... Anybody remember the actor's name from John Connor?

Casual Shinji:
And you can be sure Disney's soltution to this will be to sink even more money in the next nostalgia grab or quirky Depp vehicle. You think they would've learned their lesson with John Carter.

Anyway, nice to see shit getting treated like shit.

Phrozenflame500:

Karloff:

"Everything was perfect on paper," says Disney exec.

Pffffft hahahahahahahahahahahaha

Johnny Depp good on paper

Hahahahahahaha

Johnny Depp is good on paper. He sells movies. But you'd think the Jack Sparrow character might be a little stale now.

I didn't really mind Johnny Depp playing a Native American, as I assumed his name on the cast list was the only reason the film was made. The real problem with this film, as I saw it, was that Johnny Depp was the main selling point. He has a strange habit of trying to steal the show as a secondary character when everyone would rather worry about the main character. It worked in Pirates of the Caribbean because those movies without Jack Sparrow were like political dramas on boats. But in the Lone Ranger, if there's someone who's name I recognize, I'd like it to be the Ranger's.

Speaking as an overseas fella, I have to say that the advertisement for this has been horrible. I was interested in this, until the trailers started coming on. I dunno who they have in charge of my regions advertisement. But ive seen the US trailers, and that made the movie seem at least watchable. The local trailers, not so much.

SonOfVoorhees:

aPod:
*Rabble Rabble* YA! Having Depp play an indian, super rascist! *Rabble Rabble*

Come on now people, it wasn't racism that got Depp the role, it was Depp being Depp that got him that role. Should an actual indian gotten the role? I'd say so, but lets go easy with the knee-jerk reaction to call it white-washing. If some nobody played that role, maybe, but that's Johnny Depp.

This is the problem with the world, it only works for white actors, never any other. Look at Idris playing the part of a norse god in Thor. The black actor in Kane and Lynch playing the character that was a white red neck. The black actor in Dare Devil who played Kingpin, who is white in the comics.

They always say the best actor got the role, fair enough. But this whole "white washing" thing only seems to count when its a white actor playing another character of colour. But it never seems to be the case when its the other way round.

As for Depp, totally sick of him now in movies. We need new actors to be given a chance in these big budget movies. An atleast the companies would not be paying $20 million just for the actor.

Just so you know, there was a lot of noise made about a black kingpin, and even more about a black norse god, (especially the whitest of norse gods being played by a black actor) I didn't hear anything about Kane and Lynch because I just heard that there was a movie about it.

Nimzabaat:

SonOfVoorhees:

aPod:
*Rabble Rabble* YA! Having Depp play an indian, super rascist! *Rabble Rabble*

Come on now people, it wasn't racism that got Depp the role, it was Depp being Depp that got him that role. Should an actual indian gotten the role? I'd say so, but lets go easy with the knee-jerk reaction to call it white-washing. If some nobody played that role, maybe, but that's Johnny Depp.

This is the problem with the world, it only works for white actors, never any other. Look at Idris playing the part of a norse god in Thor. The black actor in Kane and Lynch playing the character that was a white red neck. The black actor in Dare Devil who played Kingpin, who is white in the comics.

They always say the best actor got the role, fair enough. But this whole "white washing" thing only seems to count when its a white actor playing another character of colour. But it never seems to be the case when its the other way round.

As for Depp, totally sick of him now in movies. We need new actors to be given a chance in these big budget movies. An atleast the companies would not be paying $20 million just for the actor.

Just so you know, there was a lot of noise made about a black kingpin, and even more about a black norse god, (especially the whitest of norse gods being played by a black actor) I didn't hear anything about Kane and Lynch because I just heard that there was a movie about it.

I remember, and all those people complaining were shot down as racist.

I am not offended because of my native American descent, but I was offended the movie was so terrible and they thought Depp playing a caricature of a native American was better than an actual native American. So in this instance I was offended by stupidity.

I would like to mention that in german the word 'Depp' means idiot :)

That's what happens when you make a WESTERN for $250 million. You could of made a decent Lone Ranger film for half, maybe even a third of that money. I can't believe nobody at Disney pointed this out, especially after the failure Cowboys and Aliens.

Make a good film on less money, make a better profit or at the very least, less of a loss.

Heh. Heh. Aheheh. Aheheheheh. AHAHAHAHAHAHAH! HAHAHAHAHAHAHAHAHAHAH!!! Ahahahahahahah! Ahahahah!

Haah.

Serves 'em right.

The western genre has to be the cheapest type of movie to make other than an indie black and white film about flipping pancakes.

Why did they spend so much :<

Not to go all tinfoil hat, conspiracy theorist on you guys, but has anyone considered that this was a "deliberate" bomb by Disney? If so, why would they do that? Well....

Thanks to the magic of "Hollywood accounting", (which is totally legit, by the way), movie studios are allowed to write off production costs, etc from one movie onto another. This allows them to claim that mega-blockbuster movies never actually make money in order to avoid paying net points and royalties to actors, directors, etc. As an example, Lucasfilm still claims that Return of the Jedi has NEVER turned a profit to this day, because they keep writing off other movies production costs against it (Google it). Of course, that just means that it never turned a profit to anyone who didn't get gross points or money off the top (like Lucas himself).

So why would they deliberately tank Lone Ranger? Disney just got the rights to the Star Wars franchise, which is pretty much a license to print money. So, they will use this turkey as a writeoff against the next Star Wars movie to keep it from turning a profit and to keep more money in their pockets. Don't be surprised if the next couple Disney movies are also considered box office "failures" (even if they make more money than their production and marketing costs). That way, they'll have a nice collection of writeoffs ready to go against the next Star Wars movie in 2014 (or whenever it's scheduled for release).

Just a theory....

Glad to see this bomb. Sad to see it drag down the name of the Lone Ranger, though.

This makes me very happy :) I am tired of uninteresting Hollywood cash-in movies. Give us some variation damn it!

When I first saw the trailer for this, I figured it was PotC5 and Johnny Depp playing Jack Sparrow pretending to be a native American for some pirate scheme. He was really acting like he did in PotC2 film when he was on the cannibal island forced-pretending to be the native Chief. Plus the dread-plat hair and bandanna again.

I was kind of weirded out when It ended and it turned out to be a completely separate film.

So I am not surprised it failed.

As it should be. Maybe they won't try this shit again.

sturryz:
How many bombs till they understand we are sick of manufactured bad movies?

They're not too different from the Games industry. Give the industry time to crash like it did in the early 80s and perhaps eventually someone with some sense can salvage something decent out of the rubble.

I'm beginning to see a failure trend with movies that give their ethnic roles to white people...

Seriously, there have to be some actual Native Americans out there with acting skills. An authentic Tonto is all it would have taken to get me to see this.

I'm so happy this film is failing, the inner me is doing the Snoopy dance.
A Native American actor playing Tonto would not have saved this, but it's nice to see that Johnny Depp isn't ALWAYS box office gold. Sometimes he can be box office iron pyrite.

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