Tiered system of pre-order bonuses met with backlash.
The "Augment Your Pre-Order" program created to drive early sales of Deus Ex: Mankind Divided has been canceled. The program offered choices of rewards to customers, arranged in tiers which would become available as pre-order sales reached pre-determined (and undivulged) targets.
Positioned as an attempt to please consumers by providing a choice of digital rewards rather than the publisher make that choice for them (by dividing them among retailers or having multiple, inflexible packages), Augment Your Pre-Order has had the opposite effect. In a statement on the game's official website, it was acknowledged that the plan had resulted in, "a resounding amount of negative feedback."
With the closing of the program, Square Enix has decided to make all of the content it had offered available to any who pre-order Mankind Divided or purchase a day one copy. Furthermore, the game's release date has been changed to February 23, reflecting the program's final tier offering an early release.
Source: Official Site