Activision Sponsors Wolverine Program at Edinburgh Zoo


To mark today’s launch of X-Men Origins: Wolverine, Activision has sponsored the wolverine enclosure as the Edinburgh Zoo, where the lead male has “voluntarily” changed his name to Logan.

Designed and released in concert with the new Hugh Jackman blockbuster, X-Men Origins: Wolverine expands upon the movie about everybody’s favorite Canucklehead with a large amount of new and exclusive content. Despite the movie being rated PG-13 by the MPAA, the Raven-developed game, described as being influenced by God of War and Devil May Cry, is rated M for blood and gore, intense violence and language. The Activision sponsorship of the wolverine enclosure ensures that the Edinburgh Zoo, which has the only wolverines in the U.K., will be able to continue its breeding program into 2010.

“What better way is there to pay homage to the mighty Wolverine [than] by making sure his real life cousins are cared for during the next year?” said Activision’s Senior Brand Manager Aruna Sinha. “With wolverines an endangered species, we see Wolverine having a major role in helping people become more aware of these wonderful creatures and ensuring their survival for many years to come.”

Real-life wolverines are actually members of the weasel family and like most weasels their viciousness and power are belied by their relatively small stature. Wolverines are native to northern areas of Russia, China, Mongolia, Scandinavia and other regions, but most of their numbers can be found in Canada. They do not actually possess retractable claws or adamantium skeletons.

“It’s fantastic that X-Men Origins: Wolverine is sponsoring our very own wolverines here at Edinburgh Zoo,” added Cristina Pouso, the zoo’s corporate development manager. “As a charity we rely on our fund raising to further our work and sponsorship is an excellent way for us raise essential funds, not just for the day to day care of our animals, but for our conservation projects across the globe.”

Source: MCV

About the author