Ashfall, the New Game from Days Gone Director, Taps TikTok Stars, NFTs for Marketing

Ashfall is the next game from Days Gone director John Garvin, and the team is making use of TikTok and NFTs to generate hype.

Liithos Entertainment’s debut game Ashfall is a few years away, but the studio is building hype early through TikTok and NFTs. As part of an initial marketing blitz, Liithos has partnered with TikTok stars Michael Le and Slider Jesus for a five-episode miniseries to be hosted on Le’s TikTok account.

Recommended Videos

Le will play the game’s lead character, Ash Naranjo, on a quest to save his younger brother, Jonathan. Slider Jesus, meanwhile, will use his expertise in costuming and makeup to play the villain. The series will debut on Sunday, January 29, with new episodes coming weekly.

For the week after each episode releases, Liithos will also release NFTs inspired by the episodes and featuring the artwork of established comic book artists including Coran Stone and Fico Ossio. These NFTs will provide hints towards an Ashfall comic series set to launch in March.

Days Gone director John Garvin, who also acts as Vice President of Creative at Liithos, is writing the series. He is working with fellow Days Gone alum Michael Mumbauer, who founded and heads Liithos.

Ahead of the marketing blitz, Garvin told ComicBookMovie.com that the plan is for Ashfall to be a transmedia IP. “I’m trying to create a ‘next-gen’ experience, which to me is more than just the ever-improving technology that drives resolution, frame rate and fidelity,” he said. “To me is (sic) also about transmedia – reaching a wide audience of gamers, readers, viewers by creating a world rich enough that we can do comics, TV, movies, a multiplayer online game, a AAA open-world game, motion comics, digital collectables, and more.”

It’s a novel approach, and time will tell if Ashfall ultimately benefits from these efforts to engage with TikTok, NFTs, and other developing media.

The game itself will take place in a post-apocalyptic open-world set in the Pacific Northwest. Players will take the role of the cybernetically-enhanced Ash as he explores the remnants of the past and fights against mutants and rival factions in an attempt to free the population from oppressive rule.

related content
Read Article Actually, Balatro Isn’t Really Based on Poker, Says Developer
Read Article Pokemon Legends Z-A Fans Torn Over Entire Game Taking Place In Lumiose City
pokemon legends ZA lumiose city
Read Article FF7 Rebirth’s Director Didn’t Know Sephiroth Would Be in Smash Bros!
Smash Bros Sephiroth
Related Content
Read Article Actually, Balatro Isn’t Really Based on Poker, Says Developer
Read Article Pokemon Legends Z-A Fans Torn Over Entire Game Taking Place In Lumiose City
pokemon legends ZA lumiose city
Read Article FF7 Rebirth’s Director Didn’t Know Sephiroth Would Be in Smash Bros!
Smash Bros Sephiroth
Author
Damien Lawardorn
Editor and Contributor of The Escapist: Damien Lawardorn has been writing about video games since 2010, including a 1.5 year period as Editor-in-Chief of Only Single Player. He’s also an emerging fiction writer, with a Bachelor of Arts with Media & Writing and English majors. His coverage ranges from news to feature interviews to analysis of video games, literature, and sometimes wider industry trends and other media. His particular interest lies in narrative, so it should come as little surprise that his favorite genres include adventures and RPGs, though he’ll readily dabble in anything that sounds interesting.