Atari announced its plans to create horse-themed videogames with the endorsement and support from the Fédération Equestre Internationale (FEI), which is the governing body of equestrian sports as recognized by the International Olympic Committee.
Atari is the first software publisher to be awarded the FEI license, and will work closely with the FEI to deliver a level of detail and authenticity never before seen in equestrian sports games.
Mathias Hautefort, Executive Vice President of Publishing and Production at Atari, commented, “The FEI is the world’s authority on horsesport and this license gives Atari the opportunity to communicate directly to millions of horse enthusiasts across Europe through the organization’s network.”
“We know that engaging with youth is one of the greatest challenges facing all sport and to have the capacity to take horsesport to the gaming audience gives us the opportunity to talk direct to both the athletes and fans of horsesport in this and future generations of young people,” said FEI President Princess Haya Bint Al Hussein.
Atari has scheduled a multi-platform launch of an equestrian sport and lifestyle title for Autumn 2007.