Batman v Superman: Dawn of Justice was the most talked about film on social media at the San Diego Comic-Con, according to two research firms.
Warner Bros. can take comfort in the fact that it has managed to beat Marvel at this year’s San Diego Comic-Con — at least when it comes to Twitter. According to research firms Way to Blue and Mashwork, Batman v Superman: Dawn of Justice was the most talked about film throughout the event, with around 73 percent of all emotional reactions from the film’s first trailer coining it as “amazing,” Mashwork notes. Meanwhile, the reveal of Gal Gadot garbed in Wonder Woman attire was one of the biggest moments on Twitter, with the official photo being retweeted over 7,000 times.
The first teaser for Batman v Superman where it shows Batman (Ben Affleck) lighting up the Bat signal and seeing Superman (Henry Cavill) hovering with red eyes, received 248,960 mentions and 24,550 (10 percent) intent-to-view mentions over the span of Comic-Con, states Way to Blue. It wasn’t just Batman v Superman that proved successful for Warner Bros., as it also scored big with Mad Max: Fury Road with the highest portion of its conversation by people calling it “crazy” and “insane. The Hobbit also got a lot of attention, with photos and tweets from the film’s cast generating over 9,300 retweets, while the movie’s official Twitter account was one of the most mentioned during Comic-Con.
Overall, combining TV shows and films, Warner Bros. shot its way to the top when it comes to studio-related discussions with a 37 percent share of conversations throughout the convention. Meanwhile, studio rival Marvel came in second with 15 percent of studio converstations, with Avengers: Age of Ultron amassing 173,782 mentions and 22,648 (13 percent) intent-to-view mentions, which puts the film at the fifth spot when it comes to being the most talked about film at Comic-Con, following Batman v Superman: Dawn of Justice, Mad Max, The Hobbit: Battle of the Five Armies and Guardians of the Galaxy, according to Way to Blue.
Over on the TV side, the clear-cut winner was HBO’s Game of Thrones when it came to TV discussions. Following a cast panel where nine of the new castmembers were revealed, it generated 201,681 mentions and 25,554 (13 percent) intent-to-view mentions.
As for Comic-Con itself, using either #ComicCon or #SDCC in some form, generated 1.7 million mentions on its own from July 23-27.
Anyone surprised that Batman v Superman topped the list or does this metric not count when it comes to a franchise’s success? For more Comic-Con reading, make sure read up The Escapist’s Comic-Con hub page for all our coverage.