Borderlands Has Sold 3 Million Copies

image

Speaking at the D.I.C.E. Summit, Randy Pitchford of Gearbox said that Borderlands has sold over 3 million copies worldwide and discussed his hiring strategy: don’t hire “dicks.”

At the Design, Innovate, Communicate, Entertain (DICE) Summit in Las Vegas, Pitchford discussed the fact that Borderlands was the fastest-selling original IP of 2009. As President, CEO, and co-founder of Gearbox, he highlighted his company’s aggressive DLC strategy and how he has assembled a successful design team. Pitchford also said that he keeps his employees happy with several reward systems.

Pitchford said that the key to Gearbox’s continued excellence at producing AAA games has been rewarding employees with programs like profit sharing in a game’s monetary success, giving bonuses when significant milestones are met as well as discretionary awards based on merit alone. This seems to echo the sentiment discussed by Amy Hennig at Naughty Dog that, at its heart, the videogame industry is a meritocracy.

How do you keep a team happy and drama-free in such a competitive atmosphere? It comes down to their hiring strategy, which according to Pitchford is, “No drama, no dicks, no douchebags.”

Wise words.

Source: Joystiq

Recommended Videos

The Escapist is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article Marvel Snap Reveals Cards, Rewards, & Locations for May
blink nocturne and psylocke art for marvel snap blink in time season
Read Article Niantic Announces Bounsweet For Pokemon GO Community Day May 2024
bounsweet community day pokemon go
Read Article Nintendo Announces When It’s Going to Announce the Successor to the Switch
4K Nintendo Switch Pro 720p 7 inch screen report release date timing crucial
Related Content
Read Article Marvel Snap Reveals Cards, Rewards, & Locations for May
blink nocturne and psylocke art for marvel snap blink in time season
Read Article Niantic Announces Bounsweet For Pokemon GO Community Day May 2024
bounsweet community day pokemon go
Read Article Nintendo Announces When It’s Going to Announce the Successor to the Switch
4K Nintendo Switch Pro 720p 7 inch screen report release date timing crucial