The confusingly-named E For All, a videogame trade show announced in January, has opened its website for attendee and media registration.

Formally known as the Entertainment For All Expo, E For All is intended as a successor to the defunct E3. Its name comes from the fact that the show will be open to the general public, a significant change from the “industry-only” policy of E3. “With E For All, we wanted to create an inclusive, interactive environment that all people who are passionate about games can completely immerse themselves in,” said Mary Dolaher, CEO of IDG World Expo, the event’s organizer. “The anticipation for E For All has been extremely high, and we are thrilled to be able to open registration even earlier than expected for the show that consumers have been waiting for.”

Early registration (occurring before September 1) will gain attendees “VIP access,” which at this point translates into a few extra hours on the show floor before the general admission crowd is admitted. Exhibitor details have not been released, but the show will feature game tournaments, a videogame art exhibit, a Video Games Live concert, the final U.S. event in the World Series of Video Games, and more.

E For All will run from October 18 to October 21 at the Los Angeles Convention Center. Four-day passes cost $90 with early registration, and will increase to $110 beginning September 2. Other packages are available; more information as well as registration links are available at the official site.

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