EA will be hosting two fan-focused events during the week of E3, passing on a show floor booth.
Electronic Arts has made the decision to pass on a booth at E3 in favor of hosting two EA Play events that will be more accessible to fans. One will take place in Los Angeles at Club Nokia from June 12-14, and one will take place in London at The Mermaid Event Center on June 12. According to EA, “both events will kick off with a live press conference on June 12 (Sunday at 1pm PT) and then offer hands-on to our games, as well as other surprises.”
“We are taking our commitment to put our players first further this year by creating a play experience built around them. Hosting our own event allows us to connect directly with our players and create a meaningful experience for them,” a statement provided to The Escapist reads. “In Los Angeles, our players will have access to the games on Monday. We will open up the event to the industry on Tuesday, allowing those who are in town for E3 to see our games and join the experience.
“We’ll unveil more in the months ahead about the games, the event, and how to get tickets but anyone interested in being there can register to get more information at our site: www.ea.com/Play2016.”
We're excited to announce EA Play, an all-new event experience: https://t.co/BvRwnWfQjo #PlayEA pic.twitter.com/FTFNF7HbL9— Electronic Arts (@EA) January 27, 2016