EA Wants Good Year for PS3

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A senior executive at EA believes that good games, a slimmer redesign and a certain ad campaign has re-invigorated the PS3.

EA isn’t about to play favorites when it comes to platforms, but that doesn’t stop it being very enthusiastic about the PlayStation 3 right now. EA’s Chief Operating Officer John Schappert says that his company isn’t picking sides, but sees good things in the PS3’s future. “We have high hopes on the PlayStation 3 this year,” he said. “We like them all, but PlayStation 3 is doing very strong right now.”

Schappert credits this strength to a number of factors, including the new slim model, and more accessible advertising: “Since Sony changed the PS3 form factor, rolled out the Kevin Butler marketing campaign, and launched some great content, the box is on fire,” he said. “Now the problem is you haven’t been able to find it at retail, it’s been out of stock. But I think they’ll fix that soon.”

At E3, EA announced exclusive PS3 content for both Dead Space 2 and Medal of Honor as part of Sony’s press conference. Schappert says that EA was enthusiastic about working with Sony: “It was a great opportunity to work with Sony on genres that they were very interested in promoting for the PlayStation 3,” he said. “We were able to make use of the Blu-ray disc with the larger storage space and add additional content on the disc without sacrificing anything from the core game.”

Source: IGN

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