Halo 3: ODST Leads Post-E3 Consumer Interest

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A survey conducted by research firm Nielsen in the wake of E3 earlier this month shows Halo 3: ODST, God of War III and Wii Sports Resort leading consumer interest.

More than half of the people surveyed in a consumer interest study conducted by Nielsen said that they are “definitely or probably interested” in buying Halo 3: ODST. The survey, which was conducted between June 7 and 14 found 53% of consumers were interested in ODST, 49% in God of War III and 45% in Wii Sports Resort.

Those titles were followed by Guitar Hero 5, Final Fantasy XIII, Madden 2010, Guitar Hero: Van Halen, Assassin’s Creed 2, two Need for Speed games, NCAA Football and finally, The Beatles: Rock Band.

Nielsen notes that of the games that made the top 12 for consumer interest, most of them had “either a trailer was released or gameplay was demoed in some form at E3.” The game that garnered the most “E3 buzz” according to another Nielsen survey was New Super Mario Bros Wii, a game that didn’t crack the top 12 for consumer interest despite being a Mario game and having a 2009 release date.

More interestingly, Nielsen says that “most [games] moved up or down 1-2 percent, which is well within the margin of error. In other words, games that already tugged at gamers’ hearts held on.” At least in terms of what games people want to buy and as far as this survey is concerned, E3 didn’t change much, it seems.

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