Admit it, you already have that Butterfly in the Sky song stuck in your head.
Reading Rainbow had a long run on public television, airing from 1983 to 2006. But now, LeVar Burton is looking to bring the show back to kids everywhere. Instead of public television, however, he’s turning to Kickstarter (i.e. Viewers Like You) to raise the funding to take Reading Rainbow online. The switch, Burton says, is because he wants to bring RR to where kids are – in the 80s and 90s, that meant television, but today, it means the Internet.
Burton is looking to raise $1,000,000 to take the Reading Rainbow library online and into classrooms to help bring the love of reading to a new generation. It’s an ambitious plan, but Burton’s optimistic patter kind of makes us want to throw money at him, even though most of us aren’t reading at a Reading Rainbow level anymore. Of course, the money throwing could also come from the excellent backer rewards, like a $250 signed, personalized photo of Burton (because you can’t disappoint a picture); a $400 personalized voicemail message recorded by Burton; or a $1,500 group picnic with Burton… and plenty of ways to support the new Reading Rainbow.
Now if you’ll excuse us, we need to start a collection for that picnic.