ESPN has entered into a content agreement with professional videogame league Major League Gaming.
The deal will see EPSN become a primary MLG news provider, with extensive competition coverage, exclusive streamed matches, interviews, statistics and more. The sports news network will cover each 2008 Major League Gaming Pro Circuit Competition, and will also take part with MLG in co-branded online tournaments. ESPN.com will begin offering a competitive videogaming section, offering the latest news and information about the pro gaming scene.
“ESPN is committed to serving our fans, and we recognize the growing popularity of pro videogaming,” said ESPN Digital Media Senior Vice President John Kosner. “Adding MLG content to our already comprehensive offering will help us continue to deliver the best news, information and entertainment to our growing gaming audience.”
Major League Gaming CEO Matthew Bromberg added, “Pro videogaming offers sports fans everything they love about sports – great teams, break-out personalities and stars, and exciting competition. MLG’s digital properties now reach over four million fans a month, and millions more follow the League on TV, mobile devices and Xbox Live. We’re excited to build upon that audience with ESPN.”
Published: Jan 15, 2008 03:10 pm