More than 10,000 gamers have purchased Sarah’s Jenner, a Mechwarrior Online mech created in honor of a five-year-old player who fell victim to brain cancer earlier this year.
Back in July, Piranha Games unveiled Sarah’s Jenner, a special in-game unit created in memory of five-year-old player Sarah Parries, who died of inoperable brain cancer in May. The studio offered the mech to players at a cost of $10 – real money only – with a promise to donate 100 percent of the funds raised to the Canadian Cancer Society. And the gaming community, as it so often does, took the ball and ran.
Piranha Games Creative Director Bryan Ekman told Game Informer that the studio had targeted $10,000 as an amount “we could all be proud of,” but on August 10, not quite three weeks into a month-long campaign, Sarah’s Jenner broke the $100,000 mark. “The response from the MechWarrior community and from the games industry at large has been overwhelming,” Ekman said. “We can’t thank everyone enough for unifying in this effort to raise money for the Canadian Cancer Society and cancer research.”
Mechwarrior Online Community Manager Niko Snow said in a forum post that Sarah’s Mech has been featured “on radio, television, print news and website articles” in more than 30 countries. “With over 10,000 people donating we have collectively driven funds for cancer research and social programs while showing how gamers can unite with overwhelming support to accomplish awesome and noble goals,” he wrote. “You all really stepped up for this one.”
Sarah’s Jenner will remain on sale until August 20, so there’s still time to do a really good thing for a really good cause and add a unique mech to your lineup in the process. The mech can be purchased at mwomercs.com/sarah, while a detailed FAQ is up on the Mechwarrior Online forums.
Source: Game Informer
Published: Aug 12, 2013 04:49 pm