Problems meeting demand for the popular console may force the company to postpone further advertising this year, Nintendo has said.

Nintendo’s production woes with the Wii continue to take their toll on the company, as it considers curbing its television advertising in the face of overwhelming demand.

A Nintendo spokesman has described the demand as “unprecedented and higher than Nintendo could ever have anticipated.”

In a bid to “act responsibly,” the company said it may postpone its advertising into early next year.

Nintendo of America President Regis Fils-Aime has addressed the gap in supply and demand several times in the past month alone. He has dismissed accusations that the company was intentionally throttling supply, bemoaned that sales were being lost this holiday season and said a production bottleneck would be cleared in time for December.

According to company figures, 1.8 million consoles are being pumped out each month.


You may also like