Palmer Luckey, inventor of the Oculus Rift, wants to see one of his devices in every home.
Ambition describes the momentum behind the creation, history, and continued push of the Oculus Rift, and it helps to also describe its inventor and founder Palmer Luckey.
The Oculus Rift is a virtual reality headset for 3D gaming that began as a Kickstarter in 2012 and raised over $2 million dollars, more than its initial $250,000 requested goal. It has since gained critical acclaim, with more games being announced with Oculus Rift integration. The company, which was bought by Facebook, just recently shipped Version 2 of its Software Development Kit. When discussing its consumer version, Luckey has high hopes for its product.
“We see one in every home,” and he goes on to elaborate, “Just at launch we need to be realistic. The people who are going to be buying this initially are going to be gamers, probably hardcore gamers, and they’re going to be the ones with PCs most capable of running it.”
But hardcore gamers won’t be the only demographic the company will focus on, “As time goes on it’ll become more and more mainstream, but at launch we’re going to be targeting that core. Basically let’s target it to the people whom we know are going to be buying and then let’s go for the people who are going to take some convincing.”
Luckey has a broader understanding of how the game industry will effect other industries and what it means for his product, “As time goes on it’s not so much that VR is going to expand to other industries, it’s that the games industry is going to expand to do things in other industries. Whether it’s architecture or virtual holidays or film, the people that are making games, or making VR games today, are going to be doing these types of thing in the future”.
There is currently no official date for the release of the Oculus Rift to the larger consumer base, but Luckey will be disappointed if it’s not out by the end of 2015.