Market analyst Michael Pachter says that he supports Ubisoft’s new DRM system.
Plenty of gamers took issue with Ubisoft’s new DRM system, but it’s found a fan in market analyst Michael Pachter. Speaking in his “Pach Attack” show on GameTrailers, he responded to a viewer question asking Ubi’s DRM was a smart business move, making it very clear that he supports Ubisoft’s decision.
“I’m an old guy. I’m ethical and I’m a lawyer by trade. I feel if you steal a copy of a game by copying a friend’s file then it’s like going into the shop and stealing a copy. That’s how I feel about it. Please feel free to disagree.”
“When a company sells you a game they have no problem if you resell it and someone else buys it and they have no problem if you give it away. If you make copies, though, it’s against the law. The guys that ran bittorrent [sic] are in jail: it is illegal … I think anything a publisher does to make sure you don’t rip off their games is their right, and I think that people who steal should be in jail.”
Pachter is well aware that this view will make him unpopular: “I welcome the flamer comments on this one … we have no interest in your business since you don’t pay for stuff anyway.”
I can’t help but feel that Pachter has missed the point a little bit. People aren’t upset that Ubisoft used DRM; it’s that it’s such a draconic system. No reasonable person is going to begrudge Ubisoft trying to protect its revenue; it’s the way the company chose to do it that garnered so many angry comments.