Sony promises advances in Blu-Ray technology that will soon allow one disc to hold both movies and videogames.

Despite the occasional claim of a game requiring more than one Blu-Ray disc to fulfill its creator’s vision, most PlayStation 3 games don’t come close to filling its 50 gigabytes of storage space.

While chatting with Video Business, Sony marketing director John Koller revealed Sony’s novel plans to utilize the spare space on the average disc: By placing movies on the discs with games.

“We are actively pushing, and the way that we see the future is that the movie and the game are placed on the same disc,” explained Koller. “There are a lot of developers who say, we have this game based on a movie, wouldn’t it be great to marry these concepts? We will definitely see this stuff this year.”

“The PS3 provides a unique ability to combine the best high definition movies and gaming experience with Blu-ray,” said Lexine Wong, Sony’s senior executive VP worldwide marketing. “Together with Sony Computer Entertainment, we are reviewing potential titles from both a movie and gaming perspective that would create a compelling hybrid for the consumer. It’s a natural fit for this rapidly growing PS3 install base.”

“This is a value message with the PS3,” concluded Koller. “Consumers can capitalize on the larger amount of space with Blu-ray. There are grander experiences for movies or games.”

Source: Video Business via Joystiq

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