Hal Halplin and his Association show no signs of slowing down, making deals with Wal-Mart and Amazon to further ECA membership numbers.

The Entertainment Consumers Association, better known as the ECA, turned two today, capping off twenty-four months of serving the games industry with its advocacy efforts, focusing on consumers rights and fighting anti-games legislations.

Along with celebrating the occassion, the ECA announced a few new deals today, introducing three new partnerships with mega-retailers Wal-Mart and Amazon, along with MMO service provider, K2. In the case of retail, the ECA will soon be able to sell ECA membership cards in stores, greatly raising awareness of the association. An ECA membership currently costs $19.99 and is not only a means of contribution, but also provides various community tools and magazine discounts.

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