Microsoft claims that over 2 million copies of the $3.99 Burger King Xbox games have sold from the fast food chain.
Pocketbike Racer, Big Bumpin and Sneak King are all budget games sold individually at Burger King locations with food. Selling for $3.99 each, the dual-boot Xbox/Xbox 360 games achieved a sort of cult status among hardcore gamers.
Russ Klein, president of global marketing, strategy and innovation, Burger King Corporation, said, “We created the BK Xbox games as a unique form of all-family interactive entertainment, and we’re thrilled with the response thus far. Most video games are considered a blockbuster when they reach the 1 million mark in sales, and this collection has achieved twice that.”
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Published: Dec 21, 2006 02:17 pm