The Watch Dogs and The Crew debacle doesn’t worry Ubisoft.
Recent announcement of launch delays for Watch Dogs and The Crew didn’t do Ubisoft any favors, and its stock price tanked more than 26% after the announcement. Lower than anticipated sales for Splinter Cell and other titles only made the markets jittery. Ubisoft has responded to the tide of bad news with an official statement to IGN, claiming that its long-term goal is to win the next generation.
The full text reads:
Our long-term goal is to win the next generation. The tough decisions we took to fully realize the major potential of our new creations have an impact on our short-term performance but we are convinced that, longer term, they will prove to be the right decisions both in terms of satisfaction for our fans and in terms of value creation for our shareholders. We are building franchises that will become perennial pillars of Ubisoft’s financial performance.
Ubisoft’s share price, at time of writing, is €8.30, or just a touch over $11 per share. Prior to the announcement, it was trading at €11.09, or just over $15 per.
Source: IGN
Published: Oct 17, 2013 12:30 pm