Zynga and Lady Gaga are giving FarmVille fans a chance to visit her farm and hear unreleased tracks from her upcoming album Born This Way.
If you’re a FarmVille player with a taste for Lady Gaga, you’re going to want to check out GagaVille, a uniquely Gaga-themed neighboring farm. Why? Because not only will there be unicorns, crystals and other Gaga goodness, you’ll also be given a listen to unreleased tracks from Born This Way, the new album that comes out on May 23.
And there’s more! A daily “Words With Gaga” contest on Words With Friends, the mobile social game for iOS and Android, will offer prizes including concert tickets and a signed copy of Born This Way, while limited edition Lady Gaga-inspired virtual items that can be used in numerous Zynga games will be rewarded to players through the RewardVille.com website. Special-edition $25 Zynga game cards, available exclusively from Best Buy, will include a free download of the full album.
“I want to celebrate and share Born This Way with my little monsters in a special way that’s never been done before,” said Lady Gaga. “Zynga has created a magical place in FarmVille where my fans can come play and be the first to listen to the album.”
As a fan of neither Zynga nor Gaga – Zyngaga? – I honestly don’t know what sort of audience crossover potential we’re talking about here, but prior to this announcement I would’ve placed it somewhere near zero. Serious Sam and Iron Maiden I can relate to, but GagaVille? Am I so far outside the target demographic that I can’t even visualize this as an actual thing, or is it really just kind of weird?
The Zynga-Gaga crossover event goes live on May 17 and runs until May 26, while Born This Way comes out worldwide on May 23. More information and a countdown to launch can be found at zynga.com/ladygaga.