EA Launches, Kills Mass Effect 3 Preorder Offer on Origin

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EA Launches, Kills Mass Effect 3 Preorder Offer on Origin

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A short-lived and possibly ill-conceived promotion offering free copies of Battlefield 3 with Mass Effect 3 preorders on Origin has been brought to a halt.

On or about February 14, somebody at EA came up with a bright idea to promote the Origin digital distribution platform: give away free copies of Battlefield 3 with every Mass Effect 3 preorder made through Origin. There were a few catches - only good in North America, cannot be combined with other offers, PC only, that sort of thing - but for gamers who don't already own Battlefield 3 it was a pretty sweet deal. The offer was originally set to run until March 5 but, for reasons unknown, it's been terminated a little earlier than planned. As in, yesterday.

Did EA check the books and realize it was giving away the farm? Whatever the reason, a tweet last night made it clear that the ride on the gravy train, which had barely pulled out of the station, was over. "The pre-order Mass Effect 3 get a bonus copy of Battlefield 3 is over," it said. "All pre-orders made during the deal will receive a code by Mar. 8th."

It's kind of weird that the codes won't be emailed until March 8 (which is what I take "by March 8" to mean) as that means people will be receiving them just as they're digging in to Mass Effect 3. Then again, it's kind of weird that EA pulled the plug on this program after less than two days, too. It's a great deal for anyone who managed to slip in while it was live, but I suspect that not a lot of thought was put into this promo before the trigger was pulled.

Source: Joystiq, PC Perspective

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EA CEO after his five day drunk: "I AGREED TO GIVE AWAY WHAT?!"

i preordered before that was even in affect will i get it or do i lose out once more

jan 22 2012 is when i did it

Heh. I would've preordered it, frankly.

Strange, but then these are the people who want consumers to track game discs attached to weather balloons. They've had weirder marketing gaffs.

Soviet Heavy:
Strange, but then these are the people who want consumers to track game discs attached to weather balloons. They've had weirder marketing gaffs.

You know, with EA's track record, I am sort of expecting one of those copies to end up in the engine of an airliner and cause a huge incident.

FelixG:

Soviet Heavy:
Strange, but then these are the people who want consumers to track game discs attached to weather balloons. They've had weirder marketing gaffs.

You know, with EA's track record, I am sort of expecting one of those copies to end up in the engine of an airliner and cause a huge incident.

As horrible an accident that would cause, the idea of it happening sounds hilarious.

My friend was talking to me yesterday about how they did the same type of thing with the BF3 preorder. The bonus was a copy of BF1942, but the sad thing is, none of the codes for BF1942 were ever given out. I'm betting that the same thing will happen here. I mean, this is EA after all.

EA was doing something generous that would endear them to the video-game community and show that they aren't totally soul-less monsters who would spit on you as soon as look at you even after you gave them $60 to not do that and let them root through your personal stuff.

Of course they put an end to it quickly.

So after promising a free copy of Battlefield 1943 to everyone who bought Battlefield 3 on PS3 and not honouring that EA goes and does this. Wonderful.

Real shame I missed out on this. : /

It seemed like a really weird game to give away with Mass Effect 3...Granted, Mass Effect has been becoming more and, more action oriented but Mass Effect 3 and, Battlefield 3 are still hugely different games. Still, it sounded like a great deal and there have been stranger deals (Super Mario Brothers and Duck Hunt on the same cartridge?! What the Hell?!) Too bad they pulled the plug so quickly though...I assume the number of pre-orders were much higher than expected since a lower number of pre-orders would probably entice them to keep the offer going.

...

Of course the drunken EA Overmind would make for a better story.

This is a good example of why you really need an accountant in with your creative teams. I'm guessing that as soon as someone in the accounts department saw what the marketing department were doing, they walked across the hall and gave them a whack round the head with the 2011/12 ledger.

So you have a great deal, then kill it really early.

*sigh*

EA...

You know EA, when you pre-order something on Steam that comes with a free game, you're immediately able to download that free game and start playing. Right away. You don't have to wait a few weeks.

Just saying.

Phew that was close EA, you almost enticed people to use your service, can't let that happen! Personally i wouldn't have gone for the offer, Origin being a seaming pile of shite and all, but it maight have got a few people into the service.

EA needs to learn something; its called investing in your services.

Offering free copies of Battlefield 3 with Mass Effect 3 preorders on Origin?
Now that's what i'd call a...

*puts on sunglasses*

...Dumb step
YYYYYYYYYYYYYYYYEEEEEEEEEEEEEEEEEAAAAAAAAAAAAAAAAAAAAHHHHHHHHHHHHHH

Because being nice to your customers is just crazy.

Best guess I could come up with of why it got pulled was that they had initially set out with a limited number of keys that they were going to do this with and they ran out much faster then they expected. The more then likely story is they did not expect it to be as huge as it was and they realized they were giving away a crunk ton of games and ended it before they lost a crunk ton of money along with it.

eh bf3 came out a while a go guys...the giant landslide of sales for the game is done. now all youll get is crummy sales here n there. this was actually pretty smart. the two biggest games, both high quality and highly regarded? fuck, i might of actually bought me3 if you had let it go on...

Hiphophippo:
Real shame I missed out on this. : /

If EAs track record is anything to go on the only thing you missed out on was the disappointment of not getting a free copy of BF3 and the subsequent rage at EA for fucking over their customers...again.

Someone at EA probably face-palmed and said "What the fuck are we doing? We have a reputation to keep!"

TLS14:
My friend was talking to me yesterday about how they did the same type of thing with the BF3 preorder. The bonus was a copy of BF1942, but the sad thing is, none of the codes for BF1942 were ever given out. I'm betting that the same thing will happen here. I mean, this is EA after all.

ThePS1Fan:
So after promising a free copy of Battlefield 1943 to everyone who bought Battlefield 3 on PS3 and not honouring that EA goes and does this. Wonderful.

You had to sign into an online thingy in order to get BF1942. I got it.

Deal seemed to good to be true. Still cancelling it early pisses me off. I have no problem with a company trying to go head to head with Steam. I don't think Valve should have a monopoly over digital distribution, as much as I love Steam, but Origin just doesn't come close. When I heard about this deal, I thought it was a good way of competing with Steam. Maybe in the short run they might loose money (is Battlefield 3 still selling well?) but in the long run it may have helped foster better client relationships, which down the road woould mean more people willing to use their service. Whatever, all I can hope for is better service from EA or these games making it onto Steam.

tony2077:
i preordered before that was even in affect will i get it or do i lose out once more

jan 22 2012 is when i did it

You probably wont. What you should have done is waited to pre purchase it. Pre purchase offers generally last till the games actual release.

Moral of the story: Always hold out until the last minute with digital distribution pre purchases for the chance of a good deal such as this. It's what I generally do.

Waaghpowa:

tony2077:
i preordered before that was even in affect will i get it or do i lose out once more

jan 22 2012 is when i did it

You probably wont. What you should have done is waited to pre purchase it. Pre purchase offers generally last till the games actual release.

Moral of the story: Always hold out until the last minute with digital distribution pre purchases for the chance of a good deal such as this. It's what I generally do.

i canceled and did it again so according to the person i chatted with on the ea help thing i should get it now

WOW!!!

Absolutely amazing that they pulled the plug on this offer. I was NEVER going to give origin a chance, because it did not offer anything I couldn't find better else where. I pre ordered mass effect 3 for this deal alone, if it wasn't for this deal I would not have ever installed Origin...ever.

I took this as a sign that EA was starting to see the light of day, and because of that I was willing to give them a chance. I already have the deal so I will play both games, but when it is done, I will uninstall origin, and not re install it until I feel they know how to handle Online Digital Distribution properly.

Can we just make a list of all the idiotic moves EA have done so it's on hand whenever anyone asks why the Escapist doesn't like EA?

TLS14:
My friend was talking to me yesterday about how they did the same type of thing with the BF3 preorder. The bonus was a copy of BF1942, but the sad thing is, none of the codes for BF1942 were ever given out. I'm betting that the same thing will happen here. I mean, this is EA after all.

That was my first thought. It's EA. There are no Battle Field 3 codes!

At first I was second guessing my decision to dodge origin, I mean, two NEW games for 60 bucks?!? Then I read that part. Glad I passed.

I never preorder games, but I was going to do this deal when I heard about it a few days ago, but I figured it was better to wait to see what would happen with this bonus because it seemed too good to be true. I thought EA would pull something similar to the last preorder wtf with the free copy of Battlefield 1943. Color me surprised... EA backing out of another preorder bonus. Supposedly the people who ordered will get their offer honored, but I'm not going to hold my breath.

This is really starting to shed light on how stupid and broken the preorder bonus craze really is. Bait and switch, or bait and screw.

I'm wondering if it was possible to cancel your ME3 pr-order, but still get the BF3 code. If so, I could see people taking advantage of that for a free game without EA benefiting from the ME3 sale.

I just put my money in for a pre-order of the PC version of ME3 on Amazon. Does that entitle me to any of the pre-order bonuses or does it have to be pre-ordered on Origin?

anthony87:
I just put my money in for a pre-order of the PC version of ME3 on Amazon. Does that entitle me to any of the pre-order bonuses or does it have to be pre-ordered on Origin?

origin only and i should get it unless the guy i live chatted with lied to me

tony2077:

anthony87:
I just put my money in for a pre-order of the PC version of ME3 on Amazon. Does that entitle me to any of the pre-order bonuses or does it have to be pre-ordered on Origin?

origin only and i should get it unless the guy i live chatted with lied to me

Cock.

Although I did save around 14 euro by getting it on Amazon. I guess that's worth sacrificing some pre-order DLC.

anthony87:

tony2077:

anthony87:
I just put my money in for a pre-order of the PC version of ME3 on Amazon. Does that entitle me to any of the pre-order bonuses or does it have to be pre-ordered on Origin?

origin only and i should get it unless the guy i live chatted with lied to me

Cock.

Although I did save around 14 euro by getting it on Amazon. I guess that's worth sacrificing some pre-order DLC.

well it depends on if amazon has any special deals with it so it may not be a complete loss

I actually saw this deal and passed on it.

I suddenly realized how stupid that was... I mean even in resale value terms (if I didn't want to open the box) ..I was dumbtarded T_T

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