Auran Announces Evolutionary MMOG Business Plan


Australian studio Auran announced today that players will be able to access all of the game content from its upcoming PvP MMOG, Fury, for free. Rather than restrict non-paying customer, or “Heroes,” to free areas and lesser equipment, Auran will restrict them to a slightly lesser game experience.

Paying players, “Immortals,” will gain the following extras: quick travel in the “sanctuaries and schools,” VoIP talk privileges, one additional “item roll slot,” extended “rested gold bonus,” selling privileges at the auction house, priority log-in queuing, entry into weekly and seasonal ladder matches, personal player battle statistics, in-game customer service access, and elite access to the test server to preview new content.

Auren CEO Tony Hilliam said, “Fury is a game that blends elements from different genres; the pace and adrenaline rush from FPS games; the depth of character customization from RPGs; and the social and virtual economy aspects from [MMOGs]. Therefore we wanted to make sure that our business model took into account the different expectations of various player types.”

Fury is currently in close beta. The game will cost $49.99 and includes one month of “Immortal” status. Subscription fees will be $9.99 if players wish to continue receiving the perks of immortality. More information about Fury and Auran can be found on the company’s official site.

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