In the latest “Dear Playstation” PS3 commercials starring Sony’s Chief Weaponologist Kevin Butler, a shadowy secret organization seeks to acquire all of the futuristic weaponry in Ratchet & Clank‘s arsenal.
Have I mentioned I love the Kevin Butler PS3 ads? Okay, yeah, I have, but have I done it lately? These are the antithesis of the creepy PS3 ads of days of yore – they’re clever, they’re funny, and they present Sony’s PS3 as a genuinely compelling and desirable product, rather than presenting it as something that would make your Rubik’s Cube explode.
The first of these two new commercials features Butler as Sony’s Chief Weaponologist, eagerly espousing the virtues of the new arsenal in Ratchet & Clank Future: A Crack in Time. Unfortunately, the arsenal gets the wrong sort of attention, leaving the normally sharp-witted Butler at an adorable loss of words.
The second commercial promotes Butler to VP of Epic Footage, in which he answers the question posed by a hypothetical brand-new PS3 owner: “So whatcha got?” Unlike the others, this is less amusing and creative banter, and more a clipshow. Admittedly, it’s a damn cool-looking clipshow, with Killzone, Uncharted, and Assassin’s Creed – all of the “2” variety – among others looking very, very nice. But it doesn’t quite have the wit of the other Kevin Butler commercials… though it may be worth it just for the Hair Metal bit at the end.
I do love these commercials. They’re genuinely enjoyable to watch, and the character of Kevin Butler is a great one. Please keep him around, Sony. He’s like the mascot that you always wanted since Crash Bandicoot.