Massive Inc, a subsidiary of Microsoft, Inc., added 14 titles to their dynamic in-game advertising list; ten of these are on Xbox, four on the PC.
The Massive Network includes more than 50 titles across Xbox 360, Xbox and PC platforms, and by the end of 2007, the Massive Network is expected to be live with more than 100 titles.
More than 200 campaigns have run to date on the Massive Network; some advertising clients include Dell, Inc., the Discovery Channel, Intel Corporation, NBC Universal Inc, the US Navy, and Verizon.
The complete list of XBOX 360 titles live in the Massive Network as of March 2007 is as follows:
Crackdown, Def Jam: Icon, Major League Baseball 2K7, NBA 2K7, Need for Speed Carbon, Tom Clancy’s Ghost Recon Advanced Warfighter 2, Tom Clancy’s Rainbow 6 Vegas, and Tom Clancy’s Splinter Cell Double Agent.