Let’s Voltron! And play basketball! And read comics about robots! And … Dance with an old lady in the street? Wait, what?
Remember how excited everybody was when it was revealed that the Voltron brand was being revitalized? Well, that enthusiasm may very well be dampered after you listen to this new marketing diddy for the upcoming animated series, Voltron Force.
The song is titled “Let’s Voltron!” and is performed by SwizzBeats. Presumably, the marketing theme behind this song is to turn “Voltron” into a type of action verb (similar to Mountain Dew’s “Do the Dew” campaign), but this certainly fels like a pretty big miss.
Of course, the music video doesn’t really help things, thanks to the unanswered questions it leaves behind: Why are kids shouting about Voltron while they play basketball? What’s with the old lady dancing? What kid can dance like that in front of his locker without fear of getting beaten up by school bullies? What exactly is the show going to be about?
That last question is answered, at least, thanks to the summary of the new series’ plot, as detailed in a recent press release:
Several years after the final battle between the Voltron Force and Prince Lotor, a new evil threatens the galaxy, and the universe is once again in need of its true defender…
The original Voltron Force pilots, Keith, Allura, Lance, Hunk and Pidge, are joined by three new cadets. With the once-in-a-millennium opportunity to train alongside their heroes, these junior pilots will help unlock incredible new powers, discover secret origins, and fight to earn their role in the legendary Voltron Force!
Nick Toons seems to be forgetting what makes Voltron cool: Likable people piloting big robots and using them to beat up other robots (and, you know, sometimes giant space monsters, too). The plot summary is seems like a step in the right direction, but this promotional song definitely gives one reason to be worried.
Source: io9
