Nintendo Says Casual Gaming Does Not Exist

Nintendo’s Laurent Fischer says there is no such thing as a casual gamer.

In an interview with CVG, Nintendo Europe’s senior marketing director claimed that gaming is an all-or-nothing proposition, and that in his mind, people are either gamers or non-gamers. “I think most of you know that you can spend ten or twenty hours on an internet flash game and have not realized. The guy who plays these games regularly — he’s a core gamer,” Fischer said.

“Someone who is fifty years old who only plays Brain Training, but plays it like a core gamer is a core gamer,” he continued. “I don’t like this word ‘casual’ so much. Because people consider that casual needs to be something easy. If you’re good at any game you can play at a high difficulty level. Take Tetris. There is incredible gameplay, it’s very simple, very easy to understand, but it’s also very different. I think a game can be light enough to enjoy and for all gamers to become a core gamer on it.”

“There is no casual gaming,” he said. “There is just a different way to play.”