Analytical firm Lazard Capital Markets has predicted Sony will not cut the price of the PlayStation 3 anytime this year.
The view follows Sony’s report on its fiscal year, which revealed increases in growth and profitability. The company also said it was focused on gaining profitability with the PlayStation brand specifically.
“Console market share appears to be less of a priority; price cuts less likely,” explained Colin Sebastian of Lazard Capital Markets.
“On its earnings call, Sony management indicated the company is now more focused on achieving profitability in the PlayStation segment. … Importantly, management comments also suggest that a price cut is less likely on the PS3 this year, at least in the near term.”
The PS3 currently comes in two variants, a 40GB version priced at $400 and an 80GB version at $500.