Balan Company Square Enix new action game today

Square Enix’s Balan Company to Debut Action Project Today

Square Enix’s newest studio, Balan Company, is set to reveal its first project today.

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The tease comes courtesy of the studio’s website, which has recently been updated to read “07.23.2020, 10AM PT | 1PM ET.” The timing puts whatever Square Enix is planning shortly after Microsoft’s Xbox Series X gameplay showcase, which is scheduled to begin an hour earlier.

Little is known about Balan Company itself, though Gematsu (citing Famitsu) refers to it as an “action game brand that unites Square Enix’s internal and external action game development, video, and music production professionals.” Balan Company’s mission is to deliver the “ultimate story” and “ultimate action game experience,” sounding not too far off from what Final Fantasy VII Remake is already attempting.

Balan Company was unveiled only last week via the studio’s website, which promises a “show of wonders” while simultaneously asking for patience.

However, beyond the vague statements, no firm details about what to expect are available at the present time.

The announcement will likely add at least one more project to Square Enix’s already impressive slate of upcoming games, which includes Marvel’s Avengers, the PlayStation 5 exclusive Project Athia, and the much-anticipated second part of Final Fantasy VII Remake, which was recently reported to have entered full development.


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Damien Lawardorn
Editor and Contributor of The Escapist: Damien Lawardorn has been writing about video games since 2010, including a 1.5 year period as Editor-in-Chief of Only Single Player. He’s also an emerging fiction writer, with a Bachelor of Arts with Media & Writing and English majors. His coverage ranges from news to feature interviews to analysis of video games, literature, and sometimes wider industry trends and other media. His particular interest lies in narrative, so it should come as little surprise that his favorite genres include adventures and RPGs, though he’ll readily dabble in anything that sounds interesting.