THQ Tackles New Wrestling Franchise

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THQ, JAKKS Pacific and the WWE have teamed up to create WWE Legends Of Wrestlemania.

THQ and JAKKS Pacific, the publishers of the WWE SmackdDown vs. Raw wrestling series, will be releasing WWE Legends Of Wrestlemania in March 2009 for the Xbox 360 and Playstation 3 consoles. The launch of this new WWE wrestling franchise is set to coincide with WrestleMania 25 in Houston, Texas.

“We have generated significant year-over-year growth in key global territories with WWE-licensed videogames, including tremendous success with the WWE SmackDown vs. Raw franchise,” said Peter Matiss, Vice President of Global Brand Management at THQ. “The development capabilities afforded by next generation hardware, combined with our established history and deep understanding of fighting videogames, allow us to leverage the strength of the WWE brand to further extend our leadership in the fighting videogame genre and bring this new property to market.”

“JAKKS Pacific is pleased to introduce a new WWE videogame property to the fighting genre,” said Nelo Lucich, Senior Vice President of Interactive, JAKKS Pacific. “The WWE SmackDown vs. Raw franchise has captured a collective audience of WWE fans, game enthusiasts and casual players, and we are confident that WWE Legends of WrestleMania will be poised for great success.”

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