I got a lot of great stuff this Christmas (mostly from my hubby).
My husband and I have taken to keeping wishlists on Amazon. Then, we can just email it out for b-days and Christmas, and people know what we want, even if they choose not to order on Amazon.
I'm also lucky that between my husband (who isn't a gamer, but pays attention when I start to ramble), my sister, and my sister-in-law, I have enough go-betweens that can offer sound advice to less informed relatives.
Just a quick addition, I hope this guy gets to keep writing occasional columns, sure it's not as popular as ZP or extra credits, and it's not meant to be funny, but it's still interesting and good information on the world of marketing in videogames, and I look forward to reading them.