EA Intervention

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dogstile:
So what, its a stupid thing to have an advertising campaign that works?

EA's marketing team are controversial and it sells games, lots of games. It might annoy some people but its one company with the silly adverts. It'd be a problem if it was gaming as a whole that did it, but then it wouldn't be controversial then would it?

One company isn't going to damage an entire industry, so please, everyone. Stop overreacting.

I can't speak for all their campaigns, but i have to agree that the adds for Dead Space 2 are, to put it simply, BAD. Like was said on EC, the tagline "your mother will hate it" is at best only going to appeal to, what 18 and 19 year olds? People barely old enough to play the game. EVERYONE ELSE that that tagline would appeal to is way too young to play it. This ad for an M rated game is aimed squarely at an age demographic who is too young to play it. Look, i'll admit the possibility that i'm actually part of a minority that doesn't care either way what their mothers think about the games they play. I never felt particularly rebellious anyway. But the fact that "my mother will hate it" doesn't do anything for me. In-fact i take some offence to the add. I feel like it's assuming that I am an ignorant teen that gets the giggles from pissing off his parents, I like to think that i'm a bit more mature than that. I agree entirely with EC, if i buy the game it will be in spite of the ad and not because of it. (btw i'm not getting it but for completely different and unrelated reasons.)

Not to be a downer but I've seen this story before. I haven't seen it in this particular rapper but I've seen it before. You summed up another video, reiterated a previous position on DRM type stuff and pointed out a dumb decision of EA before calling their management and saying "there bad k?" I know its important to continue to stand by your position and talk about the issues but this is starting to sound like a broken record. There has got to be something more to do on this business then just writing more stories on why EA sucks and whey this marketing is bad and so on.

timeadept:

dogstile:
So what, its a stupid thing to have an advertising campaign that works?

EA's marketing team are controversial and it sells games, lots of games. It might annoy some people but its one company with the silly adverts. It'd be a problem if it was gaming as a whole that did it, but then it wouldn't be controversial then would it?

One company isn't going to damage an entire industry, so please, everyone. Stop overreacting.

I can't speak for all their campaigns, but i have to agree that the adds for Dead Space 2 are, to put it simply, BAD. Like was said on EC, the tagline "your mother will hate it" is at best only going to appeal to, what 18 and 19 year olds? People barely old enough to play the game. EVERYONE ELSE that that tagline would appeal to is way too young to play it. This ad for an M rated game is aimed squarely at an age demographic who is too young to play it. Look, i'll admit the possibility that i'm actually part of a minority that doesn't care either way what their mothers think about the games they play. I never felt particularly rebellious anyway. But the fact that "my mother will hate it" doesn't do anything for me. In-fact i take some offence to the add. I feel like it's assuming that I am an ignorant teen that gets the giggles from pissing off his parents, I like to think that i'm a bit more mature than that. I agree entirely with EC, if i buy the game it will be in spite of the ad and not because of it. (btw i'm not getting it but for completely different and unrelated reasons.)

Everyone I personally know who saw it thought it was a funny ad campaign meant to raise a few smiles and spread virally. Hell, its how I found out about it, then I forwarded the reaction videos on.

Again, overreacting.

But what does it matter, you're just going to reply saying the equivalent of

"your opinion is wrong!"

And then i'm going to go

"no, your opinion is wrong!"

(yes people, in case you haven't noticed, i'm tired of being quoted, do us a favour and stop, I don't care anymore, its late and I won't respond once I go to sleep, which is soon)

EA, Activision...

whenever I try to support one they just end up doing or saying something stupid.

I suppose they wouldn't be where they are monetarily if they weren't the cutthroat, ruthless, creativity-strangling soul-crushers that all industry giants appear to be, but c'mon. Is responsibility really worth the cost of your reputation?

Heh. There I go again. The truth that the companies know is that the average game-player could give a flying shit about their reputation so long as the game is good. They probably believe that most "gamers" have lives and don't really pay attention to this stuff like we do. And they might be right.

2) In Medal of Honor, there was an outcry when it was learned that players could play as the Taliban. EA caved, and removed the Taliban label from the game.

You left out the best part! EA caved indeed, and then the military banned it from sale on their bases anyway. So not only did EA cave, but they didn't get anything out of it.

But good point mentioning the Supreme Court case. I had forgotten about that, and didn't even think to make that connection that it could hurt us in that case when Extra Credits pointed out that EA just marketed the game to kids.

I think it's time for EA to be the main "bad guy" of the industry again. Sorry Kotick, you just aren't evil enough anymore. EA was just playing you these past few years; they're still Satan, and you're just a punk.

Red Right Hand:

Sir John the Net Knight:
I'm just wondering, putting this question to every staffer and contributor involved with this website. Do you prefer the term Borg or Hivemind?

Oh wait, you used the term Borg in your pointless supplication of an article, so I guess we'll go with Borg then. Seriously, after Extra Credits proves to the world that they don't have a bloody clue about how marketing works by giving EA the attention for it's ad campaings that they wanted along, which I might add was reinforced by a hate mail campaign and the usual 20+ pages of fanboy drooling, Young here chimes in and officially makes it a bandwagon.

Honestly, Escapist. What happened to you people, or were you always like this and I just didn't notice. This idiotic hivemind Borg mentality where one person says something and everyone is supposed to agree without question is ridiculous in it's own right. But when you have contributors pawing at each other trying to get some kind of Jihad going amongst the sheep then clearly this community has taken a wrong turn at 6th Avenue and David Koresh Boulevard.

Just don't expect me to be here when ya'll start passing out the special punch.

Snip

Never understood why people get this way over EC. They usually mention that they have no problem with non-artistic games; they would just rather see more art injected into the medium.

Why would people expect from a company,a publisher even worse,to be goddam perfect and politically corect in their choices?

Sin to win and the protestants and dead space 2-are we freaking kidding?Ammo for the anti-gaming comunity?They're just showing there is no taboo on their side to go that way when it comes to publicity.

What's really important is what games/companies they support and publish,like Bioware,People can fly etc.

Like really bitching as the article it's pretty much pointless. Makes me sad to see instead of support for something half decent,as EA is doing,we throw stones at it and complain. And then we wonder why the others see us like a savage,sociopath comunity.

MaxPowers666:
EA has had some crazy marketing ideas in the past, but so has every other company out there. Some are liked and some arnt just with any company. Your picking 3 games and pointing out there so called marketing mistakes but completely ignoring all of the other wonderful campaigns that EA has had.

What wonderful campaigns, exactly? If you're going to make a statement like that, you should include examples.

Woot Shamus. Glad you pointed out yet another failed EA endeavor.

For those that say "eh EA is just evil oh well" that is bullshit
LOOK AT EGYPT!!! PEOPLE TOGETHER CAN DO SERIOUS AWESOME!!!

Cenequus:
Like really bitching as the article it's pretty much pointless. Makes me sad to see instead of support for something half decent,as EA is doing,we throw stones at it and complain. And then we wonder why the others see us like a savage,sociopath comunity.

Right, it's trying to get rid of ridiculous marketing and improve our image that does that.

'abominable and offensive marketing campaigns'

I weep for our future.

Censor them, yeah, that's a great fucking idea guys.

We cannot sink so low as to have any childish humor in our advertisements of mature games.

You are the devil if you dare decide to have fun, as an adult, in a childish way, in a commercial.

Shame on us all.

Wilson Driesens:
Well, I'd just like to say I'm glad that Shamus is back on the Escapist. I had noticed a disturbing lack of him these past few weeks.

Yeah, I noticed it too, and Fridays were feeling a little emptier for me on the Escapist.

On topic: EC made some good points. That is all.

Well said mate. Your one of the only reasons I still come to this site.
BTW Stolen Pixels????????????

ekkaman:
Well said mate. Your one of the only reasons I still come to this site.
BTW Stolen Pixels????????????

He hasn't posted one since December? Shamus why did you abandon us?!?!?! As far as the topic of the article, I agree with Shamus and would prefer to limit my comment to being about his other work here.

It's been said before by others on this forum, but it bears repeating: comics as an artistic medium took a huge hit because of the comics code. Dr. Wertham was the Dr. Lieberman of his time (if you're unfamiliar, google "Seduction of the Innocent"). Because of a public perception that comics were for children, and therefore should be childish, it was *decades* before serious adult oriented comics like those of Alan Moore came about.

Do we want videogames to go down the road of comics? Or do we want to present the medium as just that-- a medium that has a place for anything from Super Mario to Dead Space, from Peggle to Heavy Rain?

EA's frankly juvenile ad campaigns manage to simultaneously portray videogames as kids stuff and as unsuitable for children. Don't think that the public perception they're presenting won't have an influence of what games adults get to enjoy.

Ask EC Comics.

I don't comment enough, but I would simply like to say kudos. EA needs to get their stuff together.

Also, I like when you guys occasionally cover the same topics in the same week. It adds a nice synergy to the site.

Fronzel:

This John character is a troll, or worse, someone who's authentic behavior makes them indistinguishable from a troll.

Does nobody on this site know what the word troll means? HInt: It doesn't mean somebody who disagrees with the majority opinion.

Sober Thal:
'abominable and offensive marketing campaigns'

I weep for our future.

Censor them, yeah, that's a great fucking idea guys.

We cannot sink so low as to have any childish humor in our mature games.

You are the devil if you dare decide to have fun, as an adult, in a childish way.

Shame on us all.

Marketing isn't art. Nobody ever said that the games in question needed to be touched, but their marketing is completely out of touch with guess who... us. If we're the target audience they are marketing to and we simultaneously say that we find the campaigns to be the worst possible way to sell something to us, in what way is that censorship? You are seriously fighting for the sanctity of advertising here man, and campaigns that sell in nothing more than stifling controversy.

Furburt:

Fronzel:

This John character is a troll, or worse, someone who's authentic behavior makes them indistinguishable from a troll.

Does nobody on this site know what the word troll means? HInt: It doesn't mean somebody who disagrees with the majority opinion.

It does mean someone who's combative for the sake of it and refuses to concede a millimeter on anything, even when it's staring them in the face.

Fronzel:

It does mean someone who's combative for the sake of it and refuses to concede a millimeter on anything, even when it's staring them in the face.

I don't think it does. I'd describe the latter of that that as stubborn, at best dogmatic.
However, Sir John is certainly not combative for the sake of it. He dislikes Extra Credits and Experienced Points, and thus he is expressing it. He has a legitimate reason. If this is a forum for discussion, then I don't see the problem in introducing a viewpoint contrary to the norm, nor do I see the problem with the staff being asked to occasionally defend their viewpoints. While he may be behaving abrasively, he's putting forward valid points. Describing it as trollish simply because he isn't conceding to your side of the argument is quite blinkered, in my opinion.

I personally don't really care, neither Extra Credits or Shamus Young's writing have ever interested me, but it annoys me greatly when I see arguments like this devolve into accusations of trolling.

Ne1butme:
I wanted to say this on the Extra Credits thread, but it got too long. I didn't really have a problem with the fake Christian protesters at E3. I actually thought it was rather clever. They weren't mocking Christians. They were mocking the people who protest sight-unseen. Like the people who protested Last Temptation of Christ or Dogma. They were mocking "religious" bullies like Westboro Baptist. They were mocking the people who called for death to anyone that might draw a cartoon that features someone that might look like Mohamed. (btw, since we haven't officially seen any paintings or drawings of Mohamed in more than 1000 years, who knows what he actually looked like. Hell, he might have looked like the modern depiction of Jesus. And won't that be awkward...)

The other stuff EA did... pretty stupid.

Also, speaking of crass advertising - I wonder why no one complained about Bethesda's name your child after a character in SkyRim contest? Remember when Acclaim did the exact same thing years ago with Turok? A whole lot of people complained that.

That's not the kind of publicity we need with the whole fake Christians thing. There is such a thing as bad publicity. We don't need more people yelling controversy and getting people to do so does not help us. They just wanted attention and made us all look immature by doing so. While I don't think someone should be put to death for trying to draw Muhammad I do believe that we should be courteous enough to do so. It's a part of their belief system that depictions of a prophet lead to idolization which pulls away from the worship of God. I can respect that view and I think it is in bad taste to do something like that.

dogstile:
So what, its a stupid thing to have an advertising campaign that works?

EA's marketing team are controversial and it sells games, lots of games. It might annoy some people but its one company with the silly adverts. It'd be a problem if it was gaming as a whole that did it, but then it wouldn't be controversial then would it?

One company isn't going to damage an entire industry, so please, everyone. Stop overreacting.

When it's one of the Big Five Players, then yes it bloody well can.

And it's... difficult... to not "overreact" WHEN GAMING IS IN COURT RIGHT NOW.

<will not calm down>

Wolfenbarg:

Sober Thal:
'abominable and offensive marketing campaigns'

I weep for our future.

Censor them, yeah, that's a great fucking idea guys.

We cannot sink so low as to have any childish humor in our mature games.

You are the devil if you dare decide to have fun, as an adult, in a childish way.

Shame on us all.

Marketing isn't art. Nobody ever said that the games in question needed to be touched, but their marketing is completely out of touch with guess who... us. If we're the target audience they are marketing to and we simultaneously say that we find the campaigns to be the worst possible way to sell something to us, in what way is that censorship? You are seriously fighting for the sanctity of advertising here man, and campaigns that sell in nothing more than stifling controversy.

I edited my first post, but I still feel like a few of the ads were all in good fun. I don't see a need to raise a red flag. I see that some do, and I wish for nothing but the best for people doing what they think needs being done.

Sober Thal:
'abominable and offensive marketing campaigns'

I weep for our future.

Censor them, yeah, that's a great fucking idea guys.

We cannot sink so low as to have any childish humor in our advertisements of mature games.

You are the devil if you dare decide to have fun, as an adult, in a childish way, in a commercial.

Shame on us all.

When we're busy fending off people who accuse us of selling violent content to minors, then YES. THE MARKETING WAS A VERY BAD IDEA. The LAST thing we need to give the opposition right now is ammunition over a low, patronizing gag.

Sober Thal:

Wolfenbarg:

Sober Thal:
'abominable and offensive marketing campaigns'

I weep for our future.

Censor them, yeah, that's a great fucking idea guys.

We cannot sink so low as to have any childish humor in our mature games.

You are the devil if you dare decide to have fun, as an adult, in a childish way.

Shame on us all.

Marketing isn't art. Nobody ever said that the games in question needed to be touched, but their marketing is completely out of touch with guess who... us. If we're the target audience they are marketing to and we simultaneously say that we find the campaigns to be the worst possible way to sell something to us, in what way is that censorship? You are seriously fighting for the sanctity of advertising here man, and campaigns that sell in nothing more than stifling controversy.

I edited my first post, but I still feel like a few of the ads were all in good fun. I don't see a need to raise a red flag. I see that some do, and I wish for nothing but the best for people doing what they think needs being done.

Some of them were. I could even stand by the protest as some kind of parody, but the overall push has been received negatively. Ads like the "nobody pukes on me" were overshadowed by the "your mother will hate this!" Not every campaign has to be tame and artsy like Mirror's Edge, but their most recent batch has felt like mockery.

ayvee:

Cenequus:
Like really bitching as the article it's pretty much pointless. Makes me sad to see instead of support for something half decent,as EA is doing,we throw stones at it and complain. And then we wonder why the others see us like a savage,sociopath comunity.

Right, it's trying to get rid of ridiculous marketing and improve our image that does that.

It's this kind of bullshit I really hate. Either the companies do as I want or they shouldn't do it at all. The best example comes from team liquid forum "elitists" and esports. They rather have them dead if they don't develop as they see fit.

Yeah I want EA even the freaking Activision to become huge intelectual powers like movie producers. Films do worse things but because of how big the companies are, those that talk against are laughed by the majority. As "evil" this may sound this is the only way to get an equal threatment as a gaming comunity. If you think artsy and political corect marketing is the way you're gonna actually kill the games,since the detractors will always find a reason to stigmatize you.

lacktheknack:

Sober Thal:
'abominable and offensive marketing campaigns'

I weep for our future.

Censor them, yeah, that's a great fucking idea guys.

We cannot sink so low as to have any childish humor in our advertisements of mature games.

You are the devil if you dare decide to have fun, as an adult, in a childish way, in a commercial.

Shame on us all.

When we're busy fending off people who accuse us of selling violent content to minors, then YES. THE MARKETING WAS A VERY BAD IDEA. The LAST thing we need to give the opposition right now is ammunition over a low, patronizing gag.

Sorry all of us are bringing down video games in the struggle against whatever, but you won't make me feel bad for laughing and enjoying these ads.

2) In Medal of Honor, there was an outcry when it was learned that players could play as the Taliban. EA caved, and removed the Taliban label from the game.

After Six Days in Fallujah and now after these guys caved, I've told myself that if there is another game that hits the same controversial button with the media, and they produce it, I'll buy it just to support that company.

Sober Thal:

lacktheknack:

Sober Thal:
'abominable and offensive marketing campaigns'

I weep for our future.

Censor them, yeah, that's a great fucking idea guys.

We cannot sink so low as to have any childish humor in our advertisements of mature games.

You are the devil if you dare decide to have fun, as an adult, in a childish way, in a commercial.

Shame on us all.

When we're busy fending off people who accuse us of selling violent content to minors, then YES. THE MARKETING WAS A VERY BAD IDEA. The LAST thing we need to give the opposition right now is ammunition over a low, patronizing gag.

Sorry all of us are bringing down video games in the struggle against whatever, but you won't make me feel bad for laughing and enjoying these ads.

"The Struggle Against Whatever" = Banning All Violent Video Games in America. That's quite the "whatever".

IvoryTowerGamer:
Never understood why people get this way over EC. They usually mention that they have no problem with non-artistic games; they would just rather see more art injected into the medium.

There's a sizable portion of gamers who feel insecure about the subject of art and games. As in, they feel like their more visceral and sometimes guilty pleasures are in some way slighted or diminished whenever the question of artistic merit and gaming gets raised regardless of whether or not highbrow and lowbrow entertainment can coexist in the same medium peacefully (if anybody else in the thread is wondering: they can). It pretty much boils a case of "If you don't like what I like, you're wrong and I hate you forever."

Which, frankly, is not a new phenomenon and not at all limited to gamers or even the internet.

lacktheknack:
"The Struggle Against Whatever" = Banning All Violent Video Games in America. That's quite the "whatever".

Bingo. And don't think it can't happen here. Even if we're not talking bans, look at Australia and Left 4 Dead if nothing else.

lacktheknack:

Sober Thal:

lacktheknack:

When we're busy fending off people who accuse us of selling violent content to minors, then YES. THE MARKETING WAS A VERY BAD IDEA. The LAST thing we need to give the opposition right now is ammunition over a low, patronizing gag.

Sorry all of us are bringing down video games in the struggle against whatever, but you won't make me feel bad for laughing and enjoying these ads.

"The Struggle Against Whatever" = Banning All Violent Video Games in America. That's quite the "whatever".

The sky isn't falling, even if people like to say it might.

People are getting rather wound tightly about what ifs, but to think games will be banned in the states because of 17+ content is paranoia.

Back in the 90's some stores wouldn't allow mature rated music sold... as you can see now a days, places do sell it anyway.

Again, the sky isn't falling.

Nah. I won't be boycotting anyone. I like to play games even if I hear they are bad. Allows me to form my own opinion without the opinions of others getting in the way.

I played dantes inferno. I liked it. I didn't think it was that bad. I hadn't heard any of the adverts or such, so I judged it just on the game it was, and I felt it was okay. Nothing original, but not terrible either.

I haven't played Medal Of Honour, I probably won't. I did play Dead Space 2, and got bored. Just more of the same, nothing original. Just blah.

You know, I kinda liked those DI and DE marketing stunts. Yeah I know it uses stereotypes of both gamers and the general public (or fundamentalists), but basically it does so in a humorous ways. I mean, we KNOW they hired those demonstrators and made those commercials, so it's not like they're trying to be serious. And I find it amusing.

Just what is gaming if not making fun? And that includes ourselves.

Now I wasn't happy about Taliban being removed, but hey, that's USA. The game sucked anyway, so it makes no difference.

If you want to see bad, bad, bad marketing, look at Sony. Remember one of their God of War launch parties, were they have a goat killed and its guts spilled for everyone to play with?

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