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Game Freak Partners with Private Division on New Action-Adventure IP, Project Bloom

Private Division is partnering with Pokémon developer Game Freak to create an action-adventure IP codenamed Project Bloom.

Private Division is partnering with Pokémon developer Game Freak to create a brand new action-adventure game that is working under the codename “Project Bloom.” First details and some forest concept art were shared alongside the announcement today. Project Bloom is currently in development but does not have platforms announced yet. Private Division and Game Freak expect to see it launch fiscal year 2026.

“We’re thrilled to have the opportunity to create new IP that is bold and tonally different from our prior work,” Game Freak director Kota Furushima said. “From the beginning, Private Division was the publisher we wanted to work with on our new game. Their track record and global expertise give us all the confidence to create a sweeping new action-adventure game that we can’t wait to share more about in the future.”

It’s always exciting to see a new action-adventure game in development, but it’s especially surprising to see Game Freak as the developer behind it. The studio is obviously most known for its work on the Pokémon franchise. Although it has dabbled in other IP like Little Town Hero and Giga Wrecker, the vast majority of games it has developed over the last 30 years have been mainline Pokémon titles like Pokémon Scarlet and Violet and Pokémon Legends Arceus. The scale of this next project is unclear, but judging by that crisp-looking concept art, it’s safe to assume Game Freak and Private Division are looking to make a splash.

“Over the past three decades, you’d be hard pressed to find a studio which has released more iconic hits than Game Freak,” Private Division head Michael Worosz said. “We’re ready to help Game Freak unleash their potential and we’re honored to be the first Western publisher to work alongside this exceptionally talented and proven team to bring a bold new IP to market.”

Stay tuned for more details on Project Bloom from Private Division and Game Freak.

About the author

Michael Cripe
Michael joined The Escapist team back in 2019 as a news reporter but has been covering games, movies, TV, and music since 2015. Most of his time is spent on the news team, but you’ll definitely see his name pop up in the opinion and interview sections from time to time. From the most obscure indie games to the industry’s AAA juggernauts, there’s nothing Michael isn’t interested in digging into. The vast majority of Michael’s work can be found at The Escapist, but his bachelor’s degree in Multimedia Journalism has led him to other sites like OnlySP, Gameranx, and Kansas City’s The Pitch. When he’s not writing, Michael is probably playing Super Mario Sunshine, Dead Space, or The Binding of Isaac. If you’d like to connect and talk about the latest in pop-culture, you can follow Michael on Twitter (@MikeCripe), Instagram (mike_cripe), or LinkedIn if that’s your thing, I guess.