Electronic Arts Suffers $45 Million Loss

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Looking at all these comments, I know I should be dissapointed... But I'm just not. I myself can't help but lick my lips in satisfaction with this news.

I so enjoy reading these. I hope that one day they will drop low enough so all the managers will leave and all the dead developers they absorbed will rise from their graves and form a new ultimate development team that will live up to name Electronic Arts!

One can always dream...

But just in case it happens I'm patenting this prophecy.

captcha: history repeats itself

conservative and un-innovative policies are to blame. the handling of dlc and micro transactions is one thing but throwing the same product on the market year after year is not going to net you the big prize. then again these guys dont seem to understand that games are a little bit more complex than movies and music. games are still games, very comparable to board games and toys, nobody wants the exact same experience over and over again.

However this is a general problem with big publishers, what puts ea over the top is of course their invasive and exploitative practices. micro-transactions were once a staple of free to play for a reason, that reason is not present on a full priced game. the projections are down because ea has bet on the wrong place and the wrong way to get their cash.

im not saying that steam is any less invasive or consumer friendly, that's a public image thing, the key to their success is not only diversity but its sales and bundles, even if people only save 3€ a "sales" sign is still a very powerful incentive. much more than the obvious milking. the key is to make us feel as if we are getting a bargain and not scammed. this is why amazon and steam are successful.

I enjoy this. But it's not enough. I want them to go bankrupt. Maybe someone good will purchase Bioware and Mass Effect before they bury it.

Dragon Age 2 sold less than they expected. SWTOR wasn't the success they'd hoped. Mass Effect 3 sparked a controversy that made people hate EA even more. Medal of Honor is dead. Dead Space 3 has no chance of selling 5 million copies, which is what they predicted is necessary to keep the series going. They will try to make Battlefield into a yearly release like CoD which could end up burying Battlefield.
They killed so many studios, I doubt anyone sane would agree to be purchased by them. So when they're done destroying what little they have left, they'll be gone. Which is why I hope they die before they kill Bioware.

They keep doing the same thing over and over again and they expect different results. They have absolutely no idea how the gaming industry works. EA should be afraid. They should be very afraid.

Adam Jensen:
I enjoy this. But it's not enough. I want them to go bankrupt. Maybe someone good will purchase Bioware and Mass Effect before they bury it.

You believe Mass Effect is still alive. That's so adorable.

harryhenry:

Genocidicles:

ShirowShirow:
EA's not going the way of THQ.

One can hope though... One can only hope.

It probably wont happen, yeah... but it's nice to think it will.

And put a bunch of talented people out of bisness?

If they have any REAL talent then they will easily be able to find other jobs. Just imagine the day when Bioware is freed from the shackles of EA's dungeon...

It just goes to show; treat your customers like sacks of money that want to steal your work and you end up losing money anyway!

doggie015:

harryhenry:

Genocidicles:

One can hope though... One can only hope.

It probably wont happen, yeah... but it's nice to think it will.

And put a bunch of talented people out of bisness?

If they have any REAL talent then they will easily be able to find other jobs. Just imagine the day when Bioware is freed from the shackles of EA's dungeon...

It just goes to show; treat your customers like sacks of money that want to steal your work and you end up losing money anyway!

Wow! this post is so ignorant it almost hurts. There is probably a couple thousand of free opening across the spectrum for all those employees to go to right, I mean especially after all those other studio closings this year. But hay lets just forget that those are people with you know lives and family's because you know the only thing that matters is that I get to play more games.

Diana Kingston-Gabai:
It's all going according to plan... >:)

image

GOOD GOOD

image

karma9308:

Andy Chalk:

"The economy hasn't gotten any stronger," EA Chief Financial Officer Blake Jorgensen told Reuters. "It's a little early for me to know how strong the market's going to be, so based on that we widened our range for revenue for the fourth quarter and brought our guidance down slightly just to make sure we're prudent."

In other words, it's everyone's fault except our own.

They make shit games and then blame the market because people aren't throwing their money at it.

"Why aren't these sheep letting us take their wool?"

EA is loosing money to poor business decisions?
image

Stale bread will only continually lose value, a lesson EA should learn sooner rather than later. Aggressive marketing won't change that.

Gabe Yaden:

doggie015:

harryhenry:

And put a bunch of talented people out of bisness?

If they have any REAL talent then they will easily be able to find other jobs. Just imagine the day when Bioware is freed from the shackles of EA's dungeon...

It just goes to show; treat your customers like sacks of money that want to steal your work and you end up losing money anyway!

Wow! this post is so ignorant it almost hurts. There is probably a couple thousand of free opening across the spectrum for all those employees to go to right, I mean especially after all those other studio closings this year. But hay lets just forget that those are people with you know lives and family's because you know the only thing that matters is that I get to play more games.

Who says they need a studio? With the recent indie boom thanks to crowd-sourced funding such as Kickstarter anyone with a good idea and the talent to make it happen can make a game and make a decent amount of money from it without having to lose most of the profit to a studio!

I don't even think it's just the quality of games that is hurting them, I think its the quality of service. EA's disdain for gamers becomes ever more prevalent with each release. And I know an increasing number of people who have reached their breaking point with the company. Whether its their total lack of respect for their IPs, their poor customer service, their blatant nickel and diming with every product, people are getting fed up.

Attrition is, by its nature, a slow process. But I think at least part of this failure is due to that and not just to a poor economy.

39 million registered traitors...

doggie015:

Gabe Yaden:

doggie015:

If they have any REAL talent then they will easily be able to find other jobs. Just imagine the day when Bioware is freed from the shackles of EA's dungeon...

It just goes to show; treat your customers like sacks of money that want to steal your work and you end up losing money anyway!

Wow! this post is so ignorant it almost hurts. There is probably a couple thousand of free opening across the spectrum for all those employees to go to right, I mean especially after all those other studio closings this year. But hay lets just forget that those are people with you know lives and family's because you know the only thing that matters is that I get to play more games.

Who says they need a studio? With the recent indie boom thanks to crowd-sourced funding such as Kickstarter anyone with a good idea and the talent to make it happen can make a game and make a decent amount of money from it without having to lose most of the profit to a studio!

Yep and those things take money, things like kick-starter and small Indy games usually mean your not getting paid unless your project makes money. even to create the assets to setup a project mean a couple of months no pay. Not everyone gets the opportunity or has the resources to go make some Indy game, but hay if you have a years salary laying around and can find the right group of people that are willing to work for a year no pay.

Cap; More Money ... Exactly turbo tax, you get it.

Maybe if they made innovative and fun game then we would buy them and like them.....

Gabe Yaden:

doggie015:

Gabe Yaden:

Wow! this post is so ignorant it almost hurts. There is probably a couple thousand of free opening across the spectrum for all those employees to go to right, I mean especially after all those other studio closings this year. But hay lets just forget that those are people with you know lives and family's because you know the only thing that matters is that I get to play more games.

Who says they need a studio? With the recent indie boom thanks to crowd-sourced funding such as Kickstarter anyone with a good idea and the talent to make it happen can make a game and make a decent amount of money from it without having to lose most of the profit to a studio!

Yep and those things take money, things like kick-starter and small Indy games usually mean your not getting paid unless your project makes money. even to create the assets to setup a project mean a couple of months no pay. Not everyone gets the opportunity or has the resources to go make some Indy game, but hay if you have a years salary laying around and can find the right group of people that are willing to work for a year no pay.

Cap; More Money ... Exactly turbo tax, you get it.

He's right. Kickstarters most successful video game funding were done by well established studio or video gaming figures. To get an Original Property with some unknown developer you won't be getting games of a triple AAA level. And that doesn't just mean no CoD. It means no GTA's or Mass Effects. It's not a simple matter of Publishers are evil and indies are the future. There is a place for both but EA needs to change its buisness practices regardless (or not, gamers are still the people that give EA their money) and let's hope its sooner rather then later because while I like my indie games there is a reason gaming publishers haven't revisited 2d platformers often after the PS1 and N64 came out.

Also lets not forget Interplay and THQ funded and published some of our favorite video game developers originally.

karma9308:

Andy Chalk:

"The economy hasn't gotten any stronger," EA Chief Financial Officer Blake Jorgensen told Reuters. "It's a little early for me to know how strong the market's going to be, so based on that we widened our range for revenue for the fourth quarter and brought our guidance down slightly just to make sure we're prudent."

In other words, it's everyone's fault except our own.

Yeah he seemed to have completely ignored the fact that games that connect with what players actually want are thriving in the 'weak economy'.

Oooops. EA loses more money. To bad, so sad. This is what happens when a company makes poor business decisions, treats their consumers like ATM's and garbage and spends less on game development than they do on marketing. Seriously, if they wanted to improve revenue a quick fix would be to stop spending insane amounts of money on marketing campaigns for franchises they know to be niche... a la "Dead Space". It's complete idiocy to spend more on TV ads than what they actually spend making the game. This is just one example of totally incompetent management and business.

Callate:
But have they learned anything?

If I had to condense my frustration with EA down to one phrase, it would be that they've created a corporate culture that seems to despise its own consumers, actively working to ignore any feedback players of their games give them (or at least, to seem as though they do.)

Now that "We know what we're doing, stop talking" mentality seems to stretch to financial reports as well, and it seems like the most they're likely to take away is to stop making games like Warfighter. Well, duh. Did you notice that the built-in fanbase for a Syndicate game was actively against turning it into an FPS? Has it come to your attention that the audience for SimCity is not clamoring for a mandatory social experience? Has it occurred to you that every whisper of resurrecting Ultima (sans Richard Garriott) is another nail in a once-great series's coffin? Have you noticed that every time someone like DeMartini opens their mouth in public, people start reaching for torches and pitchforks?

EA made some great games; hell, I'll admit they still make some great games. But every dollar spent on them is a vote for them continuing their run of self-destructive, consumer-despising idiocy.

Damn. That's... a really really good rant there.

So their business practices have been upgraded from completely fucking inept to just incompetent.

Scorpid:
39 million registered traitors...

I have an Origin account, because a long time ago, I played a product that EA put out and signed up for some service of theirs. That's how they get the number 39 million. They gave me the account without asking for it.

I don't use the account for anything, nor have I bought anything, but I'm still a registered user.

Dude, no wonder Warfighter's sales were disappointing, its a stunningly generic first person shooter that is 5 years late to the market. Had EA told the studio to at least try something as daring and different as Bioshock Infinite at least the game would have been unique in some fashion.

It's like watching a mammoth slowly bleed out.

I swear, everytime EA shows up in an article it's about them fucking up yet again.

GAunderrated:
Wrong the market is as strong as ever Blake, its just you guys are making crap games and bad business practices that people want no part in. You can blame it on the economy, the community, the media, everything but what you are doing wrong.

I wouldn't say the market is as strong as ever. 8 years back my family mortgage was close to being paid off. Now its 5 times what it was then, more than it was originally, and still increasing in what we have to repay 'cause the price of everything is going up, but wages aren't by near as much [As an example, kids school fees go up 10% a year, or, with them being 'generous' this year, 5.5%. Tell me who gets more than a 3% annual pay rise each year, which doesn't even cover school fee increases, let alone petrol, food, water, electricity and gas costs]. You can probably tell I'm not going to be spending as much money on games, and the same goes for a LOT of people. We're still not really recovered from the GFC [And if you think we are tell that to my shares >.>], and its not like there's a number of people a bit short on money or anything.
Granted this isn't the only reason for EA's decline in sales. Look at other companies and their games seem to be preferred to EA's, doubtless because of EA's recent releases which have received a rather bad rep, and the fact that they're still insisting on shitty business practices to try and nickel and dime everyone out of their money. The economy certainly has an effect - I would have bought and tried Warfighter just to see for myself how bad it was had I a bunch of spare money to spend - but its certainly not the core of the problem.

FoolKiller:
This is just like my Google+ account existing since I have a gmail account.

Pretty sure that's not how it works. I had a Gmail account for years, still had to sign up for Google+. It suggested I import all my Gmail contacts, but I didn't actually have a G+ account, despite having a Gmail account. I think Google does that side of things properly.

Scorpid:
39 million registered traitors...

EA folded any EA Downloader accounts into Origin.

So I have one even though I won't touch the service with the regulation 10 foot pole.

I would however like to see how many Origin users are active, similar to what Steam does.

http://store.steampowered.com/stats/

I'm continuing my boycott of them. I hope the pattern continues in this matter until the message is driven home.

Good. Now maybe they can stop being fuck faces. Oh wait, I'm still hearing things about Dead Space 3... FUUUUUUUU.....

Hey, it looks like they were serious when they said they wanted to be indie. Keep up at this pace and you might prove us all wrong EA.

I'm pretty sure the Dead Space 3 microtransactions are going to give a little boost to EA's earnings.

Daystar Clarion:
Hopefully this is a sign that people are getting sick of EA's terrible business practices.

Maybe EA'll have a change of heart and not act like twats anymore, but I doubt it.

Mmm, I seriously doubt it as well. Especially given there are still far too many people that will openly defend and praise EA.

Hell, people I know personally, and even people on this very forum, still do so. I've even heard people trying to find excuses for why EA perma-banning people from their Origin accounts for failing to report bugs in SimCity is, somehow, a good and reasonable thing to do.

And people give me shit for defending my love of Steam...

IT'S HAPPENING!

Greets!

It seems EA is getting a little too big for it's boots, thinking yet another game about modern warfare was going to sell in a sea of modern warfares. Personally, I didn't miss Medal of Battlefield: Call of the Doorfighter.

Or, of course, this is actually a ploy by EA to make sure Danger Close dies a horrible death in the face of the insurmountable competition that is the Call of Duty and Battlefield franchises. I wouldn't put it past the current climate of publisher controlled biggies to do such a thing.

Well, in honor of the approaching demise of Medal of Honor, I salute the franchise for trying. You were good, too good, and too slow as Call of Duty got to the modern warfare gold mine before you did. Godspeed, you magnificent bastard.

*mantears*

Guys... if you're going to hate EA at least hate em for the right reasons...

Warfighter was broken, glitchy shit. And this is coming from someone who generally buys their games. That's why it sold poorly, not cause EA is the devil when it comes to DLC or whatever gripe you have with them... they tried to sell a broken game and that idea failed. That's more Danger Close than EA's fault.

But much to your dismay I'm sure Battlefield 4 is right around the corner to turn things around a bit, assuming Dice doesn't royally jack up on the scale that Danger Close did.

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