Microsoft is making a bold bet on its latest batch of interoperable platforms. The Xbox 360 delivers games, TV, movies and music. It ...

Duke Nukem Forever is out and in the hot little hands of the public. Much to the chagrin of Gearbox Software and 2K ...

It’s January, and your holiday gift giving event is over. If you’re anything like me, you generally walk away with a modest size ...

I started playing videogames when there was no such thing as videogames for kids. One of my earliest memories of playing a videogame ...

We humans are predictable primates. We smell food, we salivate. We see someone we’re attracted to, our bodies react. From an evolutionary perspective, ...

The other day, I was asked what would have changed if Leonardo da Vinci had a marketing and PR team. Would his creations ...

The videogame industry has never been far from controversy. Exidy’s Death Race 2000, released in 1976, attracted so much negative attention from lawmakers ...

One of the most difficult things for marketers to deal with is watching their carefully crafted messages and campaigns try to survive contact ...

Microsoft’s goal with the Kinect is simple: It needs to get this machine into as many houses as possible. Microsoft needs to market ...

To bring you even more perspectives on the weird, wide and wonderful world of videogames, The Escapist turned to marketing professional J.P. Sherman ...