The Cards Against Humanity Black Friday sale involves you giving them money, and getting nothing.
For Black Friday last year, the mad geniuses behind Cards Against Humanity, the “party game for horrible people,” sold people bull shit – literally – and people actually bought it. Interestingly enough, we all learned that you can ship poop in the mail that day.
This year, the company has taken down all of its products from its website and are instead asking people to give it $5, in exchange for absolutely nothing.
“On Black Friday, everybody is selling something,” the company writes in the FAQ section. “We’re the only company to offer the superior Black Friday experience of buying nothing.”
Why would anyone just give them $5?
“Because the greatest Black Friday gift of all is buying nothing. We’re offering that for the rock-bottom price of $5. How can you afford NOT to seize this incredible opportunity?”
As of the time of this posting, they have somehow managed to bring in over $28,000 during this sale, if the ticker on the website is to be trusted.
It looks like a sense of humor really does pay off.